The church devotes each Advent, four weeks, to the coming of Christmas in its liturgical calendar.
In business, that anticipation has expanded from five weeks to eight shopping weeks heralding the coming of consumer goods under a tree.
Halloween now stands as the only civic and commercial event between Labor Day and Christmas. If not for trick-or-treating, the Christmas advertising launched at the start of November would quickly find a way to begin at the end of summer. Read more »