WILMINGTON – After 80 years of service in Wilmington, St. Francis Hospital will change its name and introduce a new identity Tuesday, when it becomes Saint Francis Healthcare, it announced April 30.
The change in brand identity, which reflects the system’s integrated healthcare, includes not only the name, but a new logo and tagline – “We specialize in you.” Saint Francis Healthcare also has trademarked the term “Care-ology” to describe its approach.